Web Survey Bibliography
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In certain litigation surveys, it is necessary to create two groups of respondents by random assignment, and to show the groups different products to test for trademark infringement claims. Cost and timing considerations make it infeasible to use probability samples, and surveys are often taken among respondents recruited in shopping malls or on web survey panels. This paper compares the characteristics of the recruits likely to be obtained by these two approaches and discusses their potential for creating useful data.
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